{"id":104428,"date":"2025-10-11T03:12:55","date_gmt":"2025-10-11T03:12:55","guid":{"rendered":"https:\/\/ekamu.net\/?p=104428"},"modified":"2025-10-11T03:12:55","modified_gmt":"2025-10-11T03:12:55","slug":"turkiyedeki-isletmelerin-beste-biri-yapay-zeka-kullaniyor","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2025\/10\/11\/turkiyedeki-isletmelerin-beste-biri-yapay-zeka-kullaniyor\/","title":{"rendered":"T\u00fcrkiye&#8217;deki i\u015fletmelerin be\u015fte biri yapay zeka kullan\u0131yor"},"content":{"rendered":"<p><p>Yapay Zeka Politikalar\u0131 Derne\u011fi (AIPA), Kuantum Ara\u015ft\u0131rma ile 12 ilde, T\u00fcrkiye temsili 1225 i\u015fletmeyle g\u00f6r\u00fc\u015ferek &#8220;Gelecek Ara\u015ft\u0131rmas\u0131: \u0130\u015fletmelerde Yapay Zeka Alg\u0131s\u0131-3&#8221; raporu haz\u0131rlad\u0131.<\/p>\n<p>Rapordan yap\u0131lan derlemeye g\u00f6re, g\u00f6r\u00fc\u015f\u00fclen i\u015fletmelerin y\u00fczde 40,1&#8217;i \u0130stanbul&#8217;dan, y\u00fczde 14,7&#8217;si Ankara&#8217;dan, y\u00fczde 12,3&#8217;\u00fc \u0130zmir&#8217;den se\u00e7ildi. Rapor kapsam\u0131ndaki di\u011fer iller Bursa, Adana, Kocaeli, Gaziantep, Kayseri, Trabzon, Malatya, Samsun ve Erzurum olarak s\u0131raland\u0131.<\/p>\n<div>\n<p>Ara\u015ft\u0131rma sonucu, ge\u00e7en y\u0131l itibar\u0131yla i\u015fletmelerin y\u00fczde 17,5&#8217;inin yapay zekadan yararland\u0131\u011f\u0131 belirlendi. Bu oran 2021&#8217;de y\u00fczde 14,5, 2022&#8217;de ise y\u00fczde 15,2 seviyesindeydi.<\/p>\n<p>Yapay zekan\u0131n i\u015fletmelerce kullan\u0131lma alanlar\u0131 incelendi\u011finde ise m\u00fc\u015fteri oda\u011f\u0131ndaki alanlar dikkati \u00e7ekti. Buna g\u00f6re, pazarlama (y\u00fczde 27,7) ile m\u00fc\u015fteri ili\u015fkileri ve analiti\u011fi (y\u00fczde 25,3) toplamda y\u00fczde 53 ile firmalar\u0131n yapay zekadan en \u00e7ok yararland\u0131klar\u0131 alanlar olarak kay\u0131tlara ge\u00e7ti. Ayr\u0131ca, y\u00f6netim, finans, \u00fcretim ve AR-GE, yapay zekan\u0131n en fazla boy g\u00f6sterdi\u011fi kategoriler olarak dikkati \u00e7ekti.<\/p>\n<\/div>\n<div>\n<p>Firmalar\u0131n y\u00fczde 82,5&#8217;i yapay zekadan yararland\u0131klar\u0131 alanlar\u0131n artt\u0131\u011f\u0131n\u0131 bildirdi. Bu teknolojiyi kulland\u0131klar\u0131 alanlar\u0131n azald\u0131\u011f\u0131n\u0131 belirtenlerin oran\u0131 y\u00fczde 5,2&#8217;de kal\u0131rken 2023 itibar\u0131yla yapay zekay\u0131 kullanmaya ba\u015flayanlar\u0131n oran\u0131 y\u00fczde 12,3 oldu.<\/p>\n<p><b> &#8220;Yapay zeka, k\u00f6kl\u00fc de\u011fi\u015fiklikler yaratma potansiyeline sahip&#8221; <\/b><\/p>\n<p>AIPA Ba\u015fkan\u0131 Zafer K\u00fc\u00e7\u00fck\u015fabano\u011flu, i\u015fletmelerin h\u0131zla geli\u015fen teknolojileri kullanarak yeni f\u0131rsatlara ve d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine kap\u0131 a\u00e7t\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<\/div>\n<div>\n<p>Yapay zekan\u0131n, s\u00f6z konusu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli bile\u015fenlerinden oldu\u011funu vurgulayan K\u00fc\u00e7\u00fck\u015fabano\u011flu, &#8220;Yapay zeka, ekonomi d\u00fcnyas\u0131n\u0131n her alan\u0131nda k\u00f6kl\u00fc de\u011fi\u015fiklikler yaratma potansiyeline sahip. \u00d6ng\u00f6r\u00fc modelleri, otomasyon s\u00fcre\u00e7leri ve karar destek sistemleri gibi yapay zeka uygulamalar\u0131, i\u015fletmelerin verimlili\u011fini art\u0131r\u0131rken ayn\u0131 zamanda rekabet avantaj\u0131 elde etmelerine de olanak tan\u0131yor&#8221; dedi.<\/p>\n<\/div>\n<div>\n<p>T\u00fcrkiye&#8217;deki i\u015fletmelerde yapay zeka kullan\u0131m\u0131n\u0131n artt\u0131\u011f\u0131na dikkati \u00e7eken K\u00fc\u00e7\u00fck\u015fabano\u011flu, \u015funlar\u0131 kaydetti:<\/p>\n<p>&#8220;\u0130\u015fletmelerin yapay zeka kullan\u0131m\u0131, m\u00fc\u015fteri ili\u015fkileri ve pazarlama gibi alanlarda \u00f6nemli oranda artt\u0131. B\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmelerde bu oran y\u00fczde 75&#8217;e kadar \u00e7\u0131k\u0131yor. T\u00fcrkiye&#8217;deki i\u015f d\u00fcnyas\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletmeleri, adaptasyonda \u00f6nc\u00fc olduklar\u0131n\u0131 bir kez daha g\u00f6sterdi. Art\u0131\u015f oran\u0131nda \u00fcretken yapay zekan\u0131n etkisiyle i\u00e7erik ve g\u00f6rsel \u00fcretimi bulunuyor. Yapay zeka teknolojilerini kullanan i\u015fletmelerin y\u00fczde 84,5&#8217;i veriye dayal\u0131 karar alma s\u00fcre\u00e7lerinde b\u00fcy\u00fck avantaj sa\u011flad\u0131\u011f\u0131n\u0131 belirtiyor. \u0130\u015fletmelerin veriyi karar oda\u011f\u0131na almas\u0131 ve kendi i\u00e7 verileriyle \u00e7al\u0131\u015fan algoritmalar, i\u015fletme stratejilerine y\u00f6n vermeye ba\u015flad\u0131.&#8221;<\/p>\n<\/div>\n<div>\n<p><b> &#8220;G\u00fcvenlik riski&#8221; uyar\u0131s\u0131 <\/b><\/p>\n<p>K\u00fc\u00e7\u00fck\u015fabano\u011flu, i\u015fletmelerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n gelecekte yapay zekan\u0131n kendilerini etkileyece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirterek, ekonomik ko\u015fullar nedeniyle yak\u0131n zamanda bu teknolojilere yat\u0131r\u0131m yapmay\u0131 d\u00fc\u015f\u00fcnenlerin azald\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n<p>\u0130\u015fletmelerde g\u00f6lge yapay zeka kullan\u0131m\u0131n\u0131n y\u00fczde 25&#8217;e ula\u015ft\u0131\u011f\u0131 bilgisini veren K\u00fc\u00e7\u00fck\u015fabano\u011flu, &#8220;Bu durum, kurumlar\u0131n onay\u0131 d\u0131\u015f\u0131nda bireylerin kendi inisiyatifiyle yapay zeka kullan\u0131m\u0131, veri g\u00fcvenli\u011fi ve uyum a\u00e7\u0131s\u0131ndan riskler bar\u0131nd\u0131r\u0131yor. \u00c7al\u0131\u015fanlar\u0131n Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (KVKK) gibi yasal d\u00fczenlemelere uygun hareket edebilmesi i\u00e7in bu konuda e\u011fitim verilmesi gerekiyor.&#8221; de\u011ferlendirmesinde bulundu.<\/p>\n<\/div>\n<div>\n<p><b> Yapay zeka, i\u015fletmelerin y\u00fczde 65,5&#8217;inin istihdam\u0131n\u0131 etkilemedi <\/b><\/p>\n<p>Yapay zekan\u0131n istihdam\u0131 azaltaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen i\u015fletmelerin 2021&#8217;deki oran\u0131na i\u015faret eden K\u00fc\u00e7\u00fck\u015fabano\u011flu, &#8220;Ge\u00e7en y\u0131l yapay zeka kullanan i\u015fletmelerin y\u00fczde 65,5&#8217;i toplam istihdam seviyelerinin sabit kald\u0131\u011f\u0131n\u0131, y\u00fczde 25,9&#8217;u art\u0131\u015f oldu\u011funu, y\u00fczde 8,6&#8217;s\u0131 ise azalma ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti&#8221; diye konu\u015ftu.<\/p>\n<p>Zafer K\u00fc\u00e7\u00fck\u015fabano\u011flu, teknoloji tabanl\u0131 i\u015f g\u00fcc\u00fcne duyulan ihtiyac\u0131n artt\u0131\u011f\u0131n\u0131, geleneksel i\u015f g\u00fcc\u00fc talebinin de y\u0131llar itibar\u0131yla d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc dile getirdi.<\/p>\n<\/div>\n<div>\n<p>Yapay zeka teknolojilerine eri\u015fimi kolayla\u015ft\u0131racak yeni ekonomik yakla\u015f\u0131mlar\u0131n \u00f6nemine de\u011finen K\u00fc\u00e7\u00fck\u015fabano\u011flu, \u015fu g\u00f6r\u00fc\u015fleri payla\u015ft\u0131:<\/p>\n<p>&#8220;Yapay zeka yat\u0131r\u0131mlar\u0131n\u0131 s\u0131n\u0131rlayan ekonomik zorluklar\u0131 a\u015fmak i\u00e7in devlet te\u015fvikleri, finansal destek programlar\u0131, d\u00fc\u015f\u00fck faizli kredi ve hatta hibe imkanlar\u0131 gibi mekanizmalar daha da fazla geli\u015ftirilerek \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin yapay zeka d\u00f6n\u00fc\u015f\u00fcm\u00fcne eri\u015fimi kolayla\u015ft\u0131r\u0131labilir. Dolay\u0131s\u0131yla y\u00f6netimlerin yapay zeka adaptasyonunda daha proaktif bir yakla\u015f\u0131m benimsemesi gerekmektedir. B\u00fcy\u00fck i\u015fletmeler yapay zekay\u0131 stratejik bir \u00f6ncelik olarak benimserken k\u00fc\u00e7\u00fck i\u015fletmelerde bu sorumluluk halen d\u00fc\u015f\u00fck seviyededir. \u00d6zellikle k\u00fc\u00e7\u00fck i\u015fletmelerde fark\u0131ndal\u0131k yaratacak yapay zekaya ili\u015fkin e\u011fitim programlar\u0131n\u0131n acilen d\u00fczenlemesinin \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz.&#8221;<\/p>\n<\/div>\n<div>\n<p>T\u00fcrkiye&#8217;nin yapay zeka teknolojileri alan\u0131nda k\u00fcresel \u00f6l\u00e7ekte lider \u00fclkeler seviyesine ula\u015famad\u0131\u011f\u0131n\u0131, bu alanda sa\u011flanacak devlet te\u015fvikleri, dijital e\u011fitim programlar\u0131 ve altyap\u0131 yat\u0131r\u0131mlar\u0131yla b\u00f6lgesel g\u00fc\u00e7 olma potansiyeline sahip oldu\u011funu vurgulayan K\u00fc\u00e7\u00fck\u015fabano\u011flu, raporun bulgular\u0131n\u0131 ilgili kurum ve kurulu\u015flarla detayl\u0131ca payla\u015facaklar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">Bloomberg HT<\/span><\/p>\n<p><span style=\"display: block; width: 343.125px; color: rgb(55, 58, 60); font-size: 14px; background-color: rgb(255, 249, 236);\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;de ge\u00e7en y\u0131l itibar\u0131yla i\u015fletmelerin y\u00fczde 17,5&#8217;i yapay zekadan yararlan\u0131rken bu teknolojinin en \u00e7ok kullan\u0131ld\u0131\u011f\u0131 alanlar y\u00fczde 53 ile m\u00fc\u015fteri ili\u015fkileri ve pazarlama oldu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[90,2054,168,639,421],"class_list":["post-104428","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-is","tag-oran","tag-teknoloji","tag-veri","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/104428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=104428"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/104428\/revisions"}],"predecessor-version":[{"id":104429,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/104428\/revisions\/104429"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=104428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=104428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=104428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}