{"id":106176,"date":"2025-10-14T18:48:55","date_gmt":"2025-10-14T18:48:55","guid":{"rendered":"https:\/\/ekamu.net\/?p=106176"},"modified":"2025-10-14T18:48:55","modified_gmt":"2025-10-14T18:48:55","slug":"unilever-bazi-gida-markalarini-satmayi-dusunuyor","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2025\/10\/14\/unilever-bazi-gida-markalarini-satmayi-dusunuyor\/","title":{"rendered":"Unilever baz\u0131 g\u0131da markalar\u0131n\u0131 satmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor"},"content":{"rendered":"

Unicredit’in bir zamand\u0131r g\u00fcndemde olan g\u0131da biriminde baz\u0131 markalar\u0131 satma plan\u0131 \u015firketin en \u00fcst d\u00fczey y\u00f6neticisi taraf\u0131ndan kamuoyuna a\u00e7\u0131kland\u0131.<\/p>\n

Hollandal\u0131 FD gazetesine konu\u015fan Unilever CEO’su Hein Schumacher, yakla\u015f\u0131k 1 milyar euroluk toplam sat\u0131\u015f geliri olan g\u0131da markalar\u0131n\u0131n sat\u0131laca\u011f\u0131n\u0131 ifade etti.<\/p>\n

Schumacher, Unilever’in daha \u00f6nce duyurdu\u011fu g\u0131da i\u015fini basitle\u015ftirme planlar\u0131n\u0131n bir par\u00e7as\u0131 olarak hangi markalar\u0131 satmak istedi\u011fini belirtmedi.<\/p>\n

\n

D\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 400 markaya ev sahipli\u011fi yapan Unilever, son bir y\u0131ld\u0131r en g\u00fc\u00e7l\u00fc 30 markas\u0131n\u0131 pazarlamaya ve \u00f6zellikle Avrupa’daki i\u015fini basitle\u015ftirmeye daha fazla odaklanmak i\u00e7in operasyonlar\u0131n\u0131 yeniden g\u00f6zden ge\u00e7irmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n

Mart ay\u0131nda Unilever, Magnum ve Ben & Jerry’s gibi markalara ev sahipli\u011fi yapan dondurma birimini devredece\u011fini duyurmu\u015ftu.<\/p>\n<\/div>\n

\n

Schumacher, FD’ye “olduk\u00e7a \u00e7e\u015fitli yiyecek markalar\u0131 portf\u00f6y\u00fcn\u00fc” daraltmay\u0131 hedefledi\u011fini ve soslara, \u00e7e\u015fnilere ve restoranlar ile di\u011fer profesyonel mutfaklara y\u00f6nelik \u00fcr\u00fcnlere odakland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Schumacher, “Acil sat\u0131\u015f yapm\u0131yoruz. Her zaman stratejik olarak m\u00fckemmel uyum sa\u011flamayan ancak Unilever’in bir par\u00e7as\u0131 olarak kalacak markalar olacak” dedi.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0Bloomberg HT<\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever CEO’su Hein Schumacher, Hollandal\u0131 finans gazetesi FD’ye, toplam sat\u0131\u015flar\u0131 yakla\u015f\u0131k 1 milyar euro (1,05 milyar dolar) olan birka\u00e7 g\u0131da markas\u0131n\u0131 satmay\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":106177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2321,5073],"class_list":["post-106176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-markalar","tag-unilever"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/106176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=106176"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/106176\/revisions"}],"predecessor-version":[{"id":106178,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/106176\/revisions\/106178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/106177"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=106176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=106176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=106176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}