{"id":110352,"date":"2025-11-12T16:40:09","date_gmt":"2025-11-12T16:40:09","guid":{"rendered":"https:\/\/ekamu.net\/?p=110352"},"modified":"2025-11-12T16:40:09","modified_gmt":"2025-11-12T16:40:09","slug":"doktorlara-sosyal-medya-kisitlamasi-geldi-reklam-ve-tanitim-yasaklandi","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2025\/11\/12\/doktorlara-sosyal-medya-kisitlamasi-geldi-reklam-ve-tanitim-yasaklandi\/","title":{"rendered":"Doktorlara sosyal medya k\u0131s\u0131tlamas\u0131 geldi: Reklam ve tan\u0131t\u0131m yasakland\u0131"},"content":{"rendered":"

<\/span> Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131<\/strong> taraf\u0131ndan Resmi Gazete\u2019de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren \u201cSa\u011fl\u0131k Hizmetlerinde Tan\u0131t\u0131m ve Bilgilendirme Faaliyetleri Hakk\u0131nda Y\u00f6netmelik\u201d ile doktorlar\u0131n sosyal medya kullan\u0131m\u0131na k\u0131s\u0131tlama<\/strong> getirildi. Pek \u00e7ok payla\u015f\u0131m t\u00fcr\u00fcne yasak geldi. Doktorlar art\u0131k reklam ve tan\u0131t\u0131m odakl\u0131 payla\u015f\u0131mlar yapamayacak. <\/figure>\n

Doktorlar\u0131n Instagram, TikTok, X<\/strong> gibi platformlardaki payla\u015f\u0131mlar\u0131na y\u00f6nelik haz\u0131rlana d\u00fczenleme ile yalan bilginin \u00f6n\u00fcne ge\u00e7ilmesi, hasta haklar\u0131n\u0131n korunmas\u0131 ve etik kurallar \u00e7er\u00e7evesinde bilgi payla\u015f\u0131m\u0131n\u0131n sa\u011flanmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n

Doktorlar\u0131n ve sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n sosyal medyada a\u00e7\u0131k veya \u00f6rt\u00fcl\u00fc \u015fekilde reklam yapmas\u0131 yasakland\u0131. Yasa\u011f\u0131n d\u0131\u015f\u0131nda kalan tan\u0131t\u0131m ve bilgilendirmelerde, genel ahlaka, t\u0131bbi deontoloji ve meslek eti\u011fi kurallar\u0131na uyulmas\u0131 isteniyor.<\/p>\n

Sa\u011fl\u0131k tesisi veya sa\u011fl\u0131k meslek mensubunu tan\u0131t\u0131m ve bilgilendirme s\u0131n\u0131r\u0131n\u0131 a\u015facak \u015fekilde \u00f6n plana \u00e7\u0131karan ve yan\u0131lt\u0131c\u0131, ger\u00e7e\u011fe ve genel ahlak kurallar\u0131na ayk\u0131r\u0131, kamu sa\u011fl\u0131\u011f\u0131 ile esenli\u011fine tehdit olu\u015fturan, ki\u015fi hak ve h\u00fcrriyetini zedeleyen, hastan\u0131n \u00f6zel ya da sosyal ya\u015fam\u0131n\u0131 istismar edici, toplumu endi\u015feye sevk edici bi\u00e7imde g\u00f6r\u00fcnt\u00fc ve ifadeler yasakland\u0131.<\/p>\n

\u00d6ncesi-sonras\u0131 g\u00f6rsellerinde hile yap\u0131lamayacak<\/b><\/p>\n

Bug\u00fcne kadar \u00f6ncesi ve sonras\u0131 \u015feklinde yap\u0131lan payla\u015f\u0131mlarda \u00e7e\u015fitli yan\u0131lt\u0131c\u0131 uygulamalar yap\u0131labiliyordu. Bundan sonra \u00f6ncesi ve sonras\u0131 g\u00f6rsellerinin ayn\u0131 ortamda, ayn\u0131 teknik \u015fartlarda ve ayn\u0131 g\u00f6rsel kalite ile<\/strong> \u00e7ekilmesi zorunlu olacak. \u00c7ekilen t\u00fcm foto\u011fraf ve videolarda yan\u0131lt\u0131c\u0131 makyaj, dijital filtre ve dijital foto\u011fraf d\u00fczenlemesi yap\u0131lamayacak. \u00d6ncesi ve sonras\u0131 g\u00f6rsellerinde i\u015flem tarihinin ve foto\u011fraf\u0131n \u00e7ekildi tarihler belirtilecek. Ayr\u0131ca t\u0131bbi m\u00fcdahale veya ameliyat esnas\u0131ndaki hasta g\u00f6r\u00fcnt\u00fcs\u00fc payla\u015f\u0131lamayacak.<\/p>\n

Te\u015fekk\u00fcr mesaj\u0131 payla\u015f\u0131lamayacak<\/b><\/p>\n

Sosyal medyada doktorlar ve sa\u011fl\u0131k kurulu\u015flar\u0131, te\u015fekk\u00fcr mesaj\u0131 yay\u0131nlayarak \u00e7e\u015fitli payla\u015f\u0131mlar yap\u0131yordu. Yeni y\u00f6netmelikle hasta veya yak\u0131nlar\u0131n\u0131n sa\u011fl\u0131k hizmetine y\u00f6nelik te\u015fekk\u00fcr veya memnuniyet ifadeleri \u00fczerinden reklam mahiyetinde payla\u015f\u0131mlara yasak geldi. Hasta yorumlar\u0131, memnuniyet ifadeleri veya te\u015fekk\u00fcr mesajlar\u0131 \u00fczerinden tan\u0131t\u0131m yap\u0131lamayacak<\/p>\n

Payla\u015f\u0131mlar i\u00e7in hastadan onay al\u0131nmas\u0131 zorunlu!<\/b><\/p>\n

Hastaya ait g\u00f6rsel i\u00e7eriklerin kullan\u0131labilmesi i\u00e7in hastan\u0131n kendisinin, k\u00fc\u00e7\u00fck veya mahcur ise veli veya vasisinin a\u00e7\u0131k r\u0131zas\u0131n\u0131n al\u0131nmas\u0131<\/strong> ve Hasta Haklar\u0131 Y\u00f6netmeli\u011fine uyulmas\u0131 zorunlu olacak. Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanan \u201cG\u00f6rsel \u0130\u00e7erik Kaydetme ve \u0130\u015fleme Onay Formu\u201dnun fiziksel olarak veya dijital olarak onaylanmas\u0131 istenecek. Hasta bu forma onay verse dahi hastan\u0131n y\u00fcz\u00fc gizlenecek ve kimli\u011fi gizli tutulacak. Payla\u015f\u0131lacak g\u00f6rsel \u00f6nce hastaya g\u00f6sterilerek onay\u0131 istenecek. G\u00f6rsel i\u00e7eriklerinin kullan\u0131labilmesi i\u00e7in al\u0131nan izin kar\u015f\u0131l\u0131\u011f\u0131nda hastaya herhangi bir \u00f6deme ya da indirim yap\u0131lamaz, hediye verilemeyecek.<\/p>\n

Yeni d\u00fczenlemeye uymayanlara 100 bin TL\u2019den ba\u015flayarak gelirin y\u00fczde 2\u2019si oran\u0131nda ceza, ikinci tespitte bu miktar\u0131n iki kat\u0131, \u00fc\u00e7\u00fcnc\u00fcde ise faaliyeti 2 g\u00fcn s\u00fcreyle durdurma cezalar\u0131 verilecek.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/doktorlara-sosyal-medya-kisitlamasi-reklam-ve-tanitim-yasak–198490<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan Resmi Gazete\u2019de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren \u201cSa\u011fl\u0131k Hizmetlerinde Tan\u0131t\u0131m ve Bilgilendirme Faaliyetleri Hakk\u0131nda Y\u00f6netmelik\u201d ile doktorlar\u0131n sosyal medya kullan\u0131m\u0131na k\u0131s\u0131tlama getirildi. Pek \u00e7ok payla\u015f\u0131m t\u00fcr\u00fcne yasak …<\/p>\n","protected":false},"author":1,"featured_media":110353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[778,99,2247,655,228],"class_list":["post-110352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-gorsel","tag-hasta","tag-onay","tag-paylasim","tag-saglik"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/110352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=110352"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/110352\/revisions"}],"predecessor-version":[{"id":110355,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/110352\/revisions\/110355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/110353"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=110352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=110352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=110352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}