{"id":111824,"date":"2025-11-24T10:08:54","date_gmt":"2025-11-24T10:08:54","guid":{"rendered":"https:\/\/ekamu.net\/?p=111824"},"modified":"2025-11-24T10:08:54","modified_gmt":"2025-11-24T10:08:54","slug":"influencer-reklamlarina-yeni-duzenleme-reklam-yazmak-yetmeyecek","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2025\/11\/24\/influencer-reklamlarina-yeni-duzenleme-reklam-yazmak-yetmeyecek\/","title":{"rendered":"Influencer reklamlar\u0131na yeni d\u00fczenleme: &#8220;Reklam&#8221; yazmak yetmeyecek!"},"content":{"rendered":"<p><figure> <span> <img decoding=\"async\" src=\"https:\/\/www.donanimhaber.com\/images\/images\/haber\/198919\/src\/influencer-reklamlarina-yeni-duzenleme-reklam-yazmak-yetmeyecek198919_0.jpg\"\/> <\/span> Ticaret Bakanl\u0131\u011f\u0131, sosyal medyada ve reklamlardaki <strong>aldat\u0131c\u0131 reklamlar\u0131n<\/strong> \u00f6n\u00fcne ge\u00e7mek i\u00e7in yeni d\u00fczenleme \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Bakanl\u0131\u011f\u0131n \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 yeni y\u00f6netmelik tasla\u011f\u0131 ile sosyal medyada Influencer\u2019lar taraf\u0131ndan payla\u015f\u0131lan reklam g\u00f6nderilerine yeni kurallar getirilecek. <\/figure>\n<p><b>Etiket zorunlulu\u011funda g\u00fcncelleme<\/b><\/p>\n<p>Mevcut d\u00fczenleme ile sosyal medyadaki tan\u0131t\u0131m ve reklam i\u00e7eren g\u00f6nderilere #i\u015fbirli\u011fi #reklam gibi ifadelerden en az birine yer verilmesi zorunlu. Yeni d\u00fczenlemede ise #Reklam\u201d, \u201c#Sponsor\u201d, \u201c#\u0130\u015fbirli\u011fi\u201d, \u201c#Ortakl\u0131k\u201d, \u201c#Hediye\u201d veya \u201c#Davet\u201d gibi ifadelerle birlikte, <strong>reklam verenin ad\u0131, marka veya ticaret unvan\u0131<\/strong> gibi bilgilerin a\u00e7\u0131k\u00e7a yer almas\u0131 gerekecek. \u0130\u00e7eri\u011fin birden fazla payla\u015f\u0131ma yay\u0131ld\u0131\u011f\u0131 durumda, her payla\u015f\u0131mda bu etiketleme yap\u0131lacak. Sesli olarak yap\u0131lan payla\u015f\u0131mlarda yay\u0131n\u0131n ba\u015f\u0131nda ve yay\u0131nlanacak reklam\u0131n \u00f6ncesinde \u201c<strong>[reklam veren] hakk\u0131nda reklam i\u00e7erir<\/strong>\u201d veya \u201c<strong>[reklam veren] ile \u00fccretli i\u015f birli\u011fi i\u00e7erir<\/strong>\u201d ifadelerinden birine yer verilecek.<\/p>\n<p><b>Yapay zekaya d\u00fczenleme<\/b><\/p>\n<p>Reklamlarda dijital filtre kullan\u0131m\u0131 yasaklan\u0131rken, <strong>yapay zeka<\/strong> kullan\u0131larak insan benzeri karaktere yer verilmesi durumunda ise a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve ay\u0131rt edici \u015fekilde bu durum belirtilecek. Ayr\u0131ca ger\u00e7ek bir ki\u015finin yapay zeka teknoloji kullan\u0131larak olu\u015fturulmu\u015f \u201c<strong>deepfake<\/strong>\u201d karakterlerle reklam yap\u0131lmas\u0131 yasaklanacak.<\/p>\n<p><b>Sepet kampanyalar\u0131na d\u00fczenleme geliyor<\/b><\/p>\n<p>Bakanl\u0131k, e-ticaret platformlar\u0131n\u0131n \u201c<strong>3 al 2 \u00f6de\u201d, \u201c1 alana 1 bedava<\/strong>\u201d veya indirim i\u00e7in belirli bir sepet tutar\u0131 \u015fart\u0131n\u0131n bulundu\u011fu reklamlara da d\u00fczenleme getiriyor. Sat\u0131\u015fa sunulan \u00fcr\u00fcn\u00fcn miktar\u0131 s\u0131n\u0131rl\u0131 ise bu miktar\u0131n a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir bi\u00e7imde belirtilmesi zorunlu olacak. Bu t\u00fcr reklamlarda reklama konu olan \u00fcr\u00fcn\u00fcn kampanya tarihinden \u00f6nceki 10 g\u00fcn i\u00e7erisindeki en d\u00fc\u015f\u00fck fiyat esas al\u0131nacak. \u0130ndirimin belirli bir tutarda harcama yap\u0131lmas\u0131 \u015fart\u0131na ba\u011fland\u0131\u011f\u0131 reklamlarda, en az iki \u00fcr\u00fcn\u00fcn sat\u0131n al\u0131nmas\u0131 \u015fart\u0131 bulunacak.<\/p>\n<p>Reklamc\u0131l\u0131kta hedefleme teknolojisi yo\u011fun bir \u015fekilde kullan\u0131l\u0131yor. \u00c7ocuklara y\u00f6nelik hedefli reklamc\u0131l\u0131k uygulamalar\u0131 yasaklanacak. Ayr\u0131ca hedefli reklamc\u0131l\u0131kta t\u00fcketicilerin onay\u0131n\u0131n al\u0131nmas\u0131 \u015fart\u0131 getirilecek.<\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n y\u00f6netmelik tasla\u011f\u0131 hen\u00fcz kamuoyu ile payla\u015f\u0131lmad\u0131. Tasla\u011f\u0131n son halini almas\u0131n\u0131n ard\u0131ndan kamuoyunun g\u00f6r\u00fc\u015f\u00fcne a\u00e7\u0131lacak. Sonras\u0131nda Resmi Gazete\u2019de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe girecek.<\/p>\n\n<p><span style=\"display: block; width: 343.125px; color: rgb(55, 58, 60); font-size: 14px; background-color: rgb(255, 249, 236);\"><\/span><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">https:\/\/www.donanimhaber.com\/influencer-reklamlarina-yeni-duzenleme-reklam-yazmak-yetmeyecek&#8211;198919<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131, sosyal medyada ve reklamlardaki aldat\u0131c\u0131 reklamlar\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in yeni d\u00fczenleme \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Bakanl\u0131\u011f\u0131n \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 yeni y\u00f6netmelik tasla\u011f\u0131 ile sosyal medyada Influencer\u2019lar taraf\u0131ndan payla\u015f\u0131lan reklam &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1655,1804],"class_list":["post-111824","post","type-post","status-publish","format-standard","hentry","category-teknoloji","tag-duzenleme","tag-reklam"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/111824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=111824"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/111824\/revisions"}],"predecessor-version":[{"id":111825,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/111824\/revisions\/111825"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=111824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=111824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=111824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}