{"id":121567,"date":"2026-02-18T14:24:13","date_gmt":"2026-02-18T14:24:13","guid":{"rendered":"https:\/\/ekamu.net\/?p=121567"},"modified":"2026-02-18T14:24:13","modified_gmt":"2026-02-18T14:24:13","slug":"google-aramadaki-ai-araclari-turkiyeye-geldi-yayincilar-icin-felaket","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2026\/02\/18\/google-aramadaki-ai-araclari-turkiyeye-geldi-yayincilar-icin-felaket\/","title":{"rendered":"Google Arama\u2019daki AI ara\u00e7lar\u0131 T\u00fcrkiye\u2019ye geldi: Yay\u0131nc\u0131lar i\u00e7in felaket!"},"content":{"rendered":"

<\/span> Google<\/strong>, T\u00fcrkiye<\/strong>\u2019deki arama deneyimini yapay zeka odakl\u0131 yeni \u00f6zelliklerle g\u00fcncelledi. \u015eirketin a\u00e7\u0131klamas\u0131na g\u00f6re AI Modu<\/strong> ve AI Bak\u0131\u015f\u0131<\/strong> (AI Overviews) bug\u00fcnden itibaren kademeli olarak kullan\u0131ma sunuluyor. Yeni deneyim, Google\u2019\u0131n en geli\u015fmi\u015f model ailesi olarak tan\u0131mlad\u0131\u011f\u0131 Gemini 3 taraf\u0131ndan destekleniyor ve hem Android hem de iOS i\u00e7in Google uygulamas\u0131nda ve arama sonu\u00e7 sayfas\u0131nda eri\u015filebilir olacak. <\/figure>\n

Bu ad\u0131m, klasik ba\u011flant\u0131 listesine dayal\u0131 arama deneyiminin \u00f6tesine ge\u00e7erek daha \u00f6zetlenmi\u015f ve ba\u011flamsal yan\u0131tlar sunan bir yap\u0131ya i\u015faret ediyor.<\/p>\n

AI Modu<\/b><\/p>\n

Google\u2019\u0131n bug\u00fcne kadarki en yetenekli yapay zeka destekli arama deneyimi<\/strong> olarak tan\u0131mlad\u0131\u011f\u0131 AI Modu<\/strong>, geli\u015fmi\u015f muhakeme kapasitesi ve \u00e7ok modlu (multimodal) yap\u0131s\u0131yla \u00f6ne \u00e7\u0131k\u0131yor. Kullan\u0131c\u0131lar art\u0131k yaln\u0131zca metin yazarak de\u011fil, sesli komutla ya da do\u011frudan kamerayla foto\u011fraf \u00e7ekerek de arama yapabiliyor.<\/p>\n

Sistem, \u201csorgu yelpazesi\u201d (query fan-out) ad\u0131 verilen bir teknikle \u00e7al\u0131\u015f\u0131yor. Bu y\u00f6ntem, tek bir soruyu alt ba\u015fl\u0131klara ay\u0131rarak web \u00fczerinde e\u015f zamanl\u0131 \u00e7ok say\u0131da sorgu ger\u00e7ekle\u015ftiriyor. B\u00f6ylece daha kapsaml\u0131 ve ba\u011flama uygun sonu\u00e7lar elde edilmesi hedefleniyor.<\/p>\n

Google, AI Modu\u2019nun seyahat planlamadan \u00fcr\u00fcn ara\u015ft\u0131rmas\u0131na, karma\u015f\u0131k bir konuyu anlamaktan kar\u015f\u0131la\u015ft\u0131rma yapmaya kadar pek \u00e7ok kullan\u0131m senaryosuna yan\u0131t verecek \u015fekilde tasarland\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

AI Bak\u0131\u015f\u0131<\/b><\/p>\n

<\/span> AI Bak\u0131\u015f\u0131<\/strong> (AI Overviews) ise \u00f6zellikle h\u0131zl\u0131 bilgi edinmek isteyen kullan\u0131c\u0131lar\u0131 hedefliyor. Sistem, \u00fcretken yapay zekan\u0131n bir sorgu i\u00e7in faydal\u0131 olaca\u011f\u0131n\u0131 de\u011ferlendirdi\u011finde, sonu\u00e7 sayfas\u0131n\u0131n en \u00fcst\u00fcnde \u00f6zet bir bilgi paneli<\/strong> g\u00f6steriyor. Bu panelde temel bilgiler ve ayr\u0131nt\u0131l\u0131 kaynaklara y\u00f6nlendiren ba\u011flant\u0131lar yer al\u0131yor. <\/figure>\n

Google, mevcut arama deneyiminde oldu\u011fu gibi reklamlar\u0131n AI Bak\u0131\u015f\u0131 panelinin \u00fcst\u00fcnde ve alt\u0131nda ayr\u0131lm\u0131\u015f alanlarda g\u00f6sterilmeye devam edece\u011fini vurguluyor. \u015eirket ayr\u0131ca yeni yapay zeka deneyimlerinin a\u00e7\u0131k web ekosistemini destekleyecek \u015fekilde tasarland\u0131\u011f\u0131n\u0131 ve her g\u00fcn web sitelerine milyarlarca t\u0131klama y\u00f6nlendirdiklerini ifade ediyor.<\/p>\n

Peki ya ger\u00e7ekler?<\/b><\/p>\n

\u00d6te yandan AI Bak\u0131\u015f\u0131 \u00f6zelli\u011fi k\u00fcresel \u00f6l\u00e7ekte tart\u0131\u015fmalar\u0131n oda\u011f\u0131nda olmaya devam ediyor. \u00d6zellikle ABD\u2019de yap\u0131lan ara\u015ft\u0131rmalar, AI Overviews i\u00e7inde sahte m\u00fc\u015fteri hizmetleri numaralar\u0131n\u0131n<\/strong> yer alabildi\u011fini ortaya koydu. The Washington Post ve Digital Trends\u2019in aktard\u0131\u011f\u0131 vakalarda kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131nda g\u00f6rd\u00fckleri numaralar\u0131 arad\u0131klar\u0131nda ger\u00e7ek \u015firket yerine doland\u0131r\u0131c\u0131larla g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fc<\/strong> bildirildi.<\/p>\n

Uzmanlara g\u00f6re sahte numaralar, d\u00fc\u015f\u00fck profilli internet sitelerine b\u00fcy\u00fck \u015firket isimleriyle birlikte yerle\u015ftiriliyor. Yapay zeka sistemleri de bu i\u00e7erikleri yeterli do\u011frulama s\u00fczgecinden ge\u00e7irmeden \u00f6zetleyerek kullan\u0131c\u0131ya sunabiliyor. \u00dcretken yapay zekan\u0131n web\u2019den veri toplay\u0131p bunu kesin bilgi format\u0131nda sunuyor olmas\u0131 kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fi sorgulama e\u011filimini azaltabiliyor.<\/p>\n

Google ise spam ve doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele i\u00e7in sistemlerini s\u00fcrekli g\u00fcncellediklerini belirtiyor. \u015eirket, AI Overviews\u2019ta resmi m\u00fc\u015fteri destek numaralar\u0131n\u0131 g\u00f6stermeye \u00f6ncelik verdiklerini ve sahte i\u00e7erikleri filtrelemek i\u00e7in koruma mekanizmalar\u0131n\u0131 g\u00fc\u00e7lendirdiklerini ifade ediyor.<\/p>\n

Sorun sadece sahte numaralar da de\u011fil. Google\u2019\u0131n AI Bak\u0131\u015f\u0131 \u00f6zelli\u011finin sa\u011fl\u0131kla ilgili aramalarda<\/strong> kullan\u0131c\u0131lar\u0131 yeterince uyarmad\u0131\u011f\u0131 y\u00f6n\u00fcnde ciddi ele\u015ftiriler bulunuyor. \u015eirket, hassas konularda kullan\u0131c\u0131lar\u0131 profesyonel yard\u0131m almaya te\u015fvik etti\u011fini savunsa da yap\u0131lan incelemeler t\u0131bbi i\u00e7eriklerin ilk g\u00f6steriminde herhangi bir a\u00e7\u0131k uyar\u0131n\u0131n yer almad\u0131\u011f\u0131n\u0131 ortaya koydu. G\u00fcvenlik uyar\u0131lar\u0131 yaln\u0131zca \u201cDaha fazla g\u00f6ster<\/strong>\u201d se\u00e7ene\u011fine t\u0131klanmas\u0131 halinde ve ek bilgilerin en alt\u0131nda, k\u00fc\u00e7\u00fck ve soluk bir yaz\u0131<\/strong> tipiyle g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Bu ara\u00e7lar\u0131n pizza \u00fczerine yap\u0131\u015ft\u0131r\u0131c\u0131 s\u00fcrmeyi \u00f6nerebildi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda t\u0131bbi \u00f6nerilerin tehlikeli sonu\u00e7lar do\u011furabilece\u011fi vurgulan\u0131yor.<\/p>\n

<\/span> Google AI Bak\u0131\u015f\u0131, AI Bak\u0131\u015f\u0131’n\u0131n %60 oran\u0131nda yanl\u0131\u015f oldu\u011funu ve Google’a g\u00f6re bu yanl\u0131\u015f. \u00c7\u00fcnk\u00fc \u015firket, bunlar\u0131n “b\u00fcy\u00fck \u00e7o\u011funlu\u011fu son derece ger\u00e7e\u011fe uygun” diyor.<\/em> <\/figure>\n

Bunlar d\u0131\u015f\u0131nda sistemlerin do\u011fruluk<\/strong> noktas\u0131nda da eksiklikleri bulunuyor. Mashable\u2019\u0131n 2025 y\u0131l\u0131 i\u00e7inde ger\u00e7ekle\u015ftirdi\u011fi testlerde, incelenen AI Bak\u0131\u015f\u0131 yan\u0131tlar\u0131n\u0131n yakla\u015f\u0131k be\u015fte birinde yanl\u0131\u015f veya ba\u011flam\u0131 hatal\u0131 yans\u0131tan ifadeler<\/strong> tespit edildi.<\/p>\n

Her iki sisteme y\u00f6nelik en sert ele\u015ftiriler ise web sitesi sahipleri, gazeteciler ve blog yazarlar\u0131ndan geliyor. Zira Google\u2019\u0131n ara\u00e7lar\u0131 bilgiyi \u00f6zetleyip do\u011frudan arama sayfas\u0131n\u0131n en \u00fcst\u00fcnde sundu\u011funda kullan\u0131c\u0131lar\u0131n as\u0131l kayna\u011f\u0131n sitesine gitme ihtiyac\u0131 kalm\u0131yor. Bu da sitelerin ziyaret\u00e7i trafi\u011finin ciddi \u015fekilde d\u00fc\u015fmesine neden oluyor.<\/p>\n

\u00c7o\u011fu web yay\u0131n\u0131, gelirini b\u00fcy\u00fck oranda reklamlardan elde ediyor. Reklam gelirleri de site trafi\u011fi ile do\u011fru orant\u0131l\u0131. Baz\u0131 ele\u015ftirmenler, Google’\u0131n ba\u015fkalar\u0131n\u0131n eme\u011fiyle (i\u00e7eri\u011fiyle) kullan\u0131c\u0131y\u0131 kendi platformunda tutmas\u0131n\u0131 “i\u00e7erik h\u0131rs\u0131zl\u0131\u011f\u0131<\/strong>” olarak nitelendiriyor. Baz\u0131 durumlarda yapay zeka, g\u00fcvenilir bir haber sitesinden ald\u0131\u011f\u0131 bilgiyi d\u00fc\u015f\u00fck kaliteli bir yay\u0131n\u0131n kayna\u011f\u0131ym\u0131\u015f gibi sunabiliyor. Yapay zekan\u0131n karma\u015f\u0131k konular\u0131 a\u015f\u0131r\u0131 basitle\u015ftirerek sunmas\u0131 bilginin derinli\u011fini ve n\u00fcanslar\u0131n\u0131 da yok edebiliyor.<\/p>\n

Ayn\u0131 zamanda burada b\u00fcy\u00fck de bir \u00e7eli\u015fki var. Google, AI yan\u0131tlar\u0131n\u0131 kendi bilgisinden \u00fcretmiyor. Yay\u0131nc\u0131lar\u0131n sunmu\u015f oldu\u011fu bilgilerden t\u00fcretiyor. Yeterli gelir elde edemeyen yay\u0131nc\u0131lar\u0131n (\u00f6zellikle k\u00fc\u00e7\u00fck yay\u0131nc\u0131lar) yapt\u0131klar\u0131 i\u015fi s\u00fcrd\u00fcrmesi ise bu \u015fartlarda \u00e7ok zor. Bu da uzun vadede AI yan\u0131tlar\u0131n\u0131n s\u0131n\u0131rl\u0131 kaynaklara dayanmas\u0131na ve a\u00e7\u0131k web\u2019in iyice kapanmas\u0131na neden olabilir.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/google-arama-daki-ai-araclari-turkiye-ye-geldi-bu-bir-felaket–202249<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google, T\u00fcrkiye\u2019deki arama deneyimini yapay zeka odakl\u0131 yeni \u00f6zelliklerle g\u00fcncelledi. \u015eirketin a\u00e7\u0131klamas\u0131na g\u00f6re AI Modu ve AI Bak\u0131\u015f\u0131 (AI Overviews) bug\u00fcnden itibaren kademeli olarak kullan\u0131ma sunuluyor. Yeni deneyim, Google\u2019\u0131n en geli\u015fmi\u015f model …<\/p>\n","protected":false},"author":1,"featured_media":121568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[901,7307,404,708,321],"class_list":["post-121567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-ai","tag-ai-bakisi","tag-arama","tag-bilgi","tag-google"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=121567"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121567\/revisions"}],"predecessor-version":[{"id":121572,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121567\/revisions\/121572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/121568"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=121567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=121567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=121567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}