{"id":121757,"date":"2026-02-19T15:08:14","date_gmt":"2026-02-19T15:08:14","guid":{"rendered":"https:\/\/ekamu.net\/?p=121757"},"modified":"2026-02-19T15:08:14","modified_gmt":"2026-02-19T15:08:14","slug":"kuresel-oyun-pazari-2025te-1956-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2026\/02\/19\/kuresel-oyun-pazari-2025te-1956-milyar-dolara-ulasti\/","title":{"rendered":"K\u00fcresel oyun pazar\u0131 2025\u2019te 195,6 milyar dolara ula\u015ft\u0131"},"content":{"rendered":"

<\/span> Oyun sekt\u00f6r\u00fcne ili\u015fkin en kapsaml\u0131 analizlerden biri olarak kabul edilen \u201cState of Video Gaming 2026<\/strong>\u201d raporu 2025 y\u0131l\u0131na dair \u00e7arp\u0131c\u0131 bir tablo ortaya koydu. Matthew Ball taraf\u0131ndan haz\u0131rlanan \u00e7al\u0131\u015fmaya g\u00f6re k\u00fcresel video oyun yaz\u0131l\u0131m gelirleri 2025\u2019te bir \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 5,3 artarak 195,6 milyar dolara<\/strong> y\u00fckseldi. Ancak sekt\u00f6r b\u00fcy\u00fcrken, \u00f6zel yat\u0131r\u0131m taraf\u0131nda dramatik bir daralma ya\u015fand\u0131. Rapora g\u00f6re \u00f6zel fonlama miktar\u0131 y\u00fczde 55 oran\u0131nda geriledi<\/strong>. <\/figure>\n

Konsol gelirleri rekor k\u0131rd\u0131, abonelikler \u00f6ne \u00e7\u0131kt\u0131<\/b><\/p>\n

Konsol yaz\u0131l\u0131m gelirleri<\/strong> pandemi sonras\u0131 durgunlu\u011fu geride b\u0131rakarak t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesine ula\u015ft\u0131. 2025\u2019te konsol taraf\u0131nda harcamalar 41,6 milyar dolar<\/strong> seviyesine \u00e7\u0131kt\u0131. Bu rakam, 2020\u2019deki pandemi zirvesine k\u0131yasla y\u00fczde 2,3\u2019l\u00fck art\u0131\u015f anlam\u0131na geliyor.<\/p>\n

Ancak harcama kalemlerinin da\u011f\u0131l\u0131m\u0131 dikkat \u00e7ekici. Gelirin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc do\u011frudan oyun sat\u0131\u015flar\u0131ndan de\u011fil, platform servislerinden geldi. PlayStation Plus, Xbox Game Pass ve Nintendo Switch Online<\/strong> gibi abonelik hizmetleri, konsol gelirlerinin ana itici g\u00fcc\u00fc oldu.<\/p>\n

Buna kar\u015f\u0131l\u0131k, do\u011frudan oyun sat\u0131\u015flar\u0131 ve mikro i\u015flem gelirleri ge\u00e7en y\u0131la g\u00f6re yakla\u015f\u0131k y\u00fczde 11 d\u00fc\u015ft\u00fc. Bu tablo, abonelik modellerinin platform sahipleri i\u00e7in neden stratejik \u00f6nem kazand\u0131\u011f\u0131n\u0131 a\u00e7\u0131k bi\u00e7imde g\u00f6steriyor.<\/p>\n

PC ve mobil taraf<\/b><\/p>\n

<\/span> Raporun \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131ndan biri de PC oyun<\/strong> pazar\u0131n\u0131n performans\u0131. Konsollar pandemi sonras\u0131 d\u00fc\u015f\u00fc\u015f ya\u015farken, PC taraf\u0131 b\u00f6yle bir daralma s\u00fcreci ge\u00e7irmedi. 2020\u2019den bu yana PC i\u00e7erik gelirleri y\u00fczde 30 oran\u0131nda b\u00fcy\u00fcme<\/strong> kaydetti. <\/figure>\n

K\u00fcresel harcamalar\u0131n yakla\u015f\u0131k y\u00fczde 20\u2019si \u00c7inli oyunculardan geliyor. \u00c7in pazar\u0131 \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda bile PC oyun gelirleri, konsol pazar\u0131n\u0131n b\u00fcy\u00fcmesini 6,7 milyar dolar farkla geride b\u0131rak\u0131yor. Bu durum, PC ekosisteminin esnek yap\u0131s\u0131, donan\u0131m ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131 ve k\u00fcresel eri\u015fim avantaj\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.<\/p>\n

Buna kar\u015f\u0131n mobil tarafta harcama art\u0131\u015f\u0131 son be\u015f y\u0131lda yatay bir seyir izliyor. Oyuncu harcamalar\u0131n\u0131n ve indirmelerin yeni oyunlara y\u00f6nelen pay\u0131 ise son on y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyesinde. Ancak gelirdeki pay\u0131 mobil ve PC toplam\u0131ndan fazla olmaya devam ediyor.<\/p>\n

<\/span> \u00d6te yandan sekt\u00f6r genelinde oyun geli\u015ftirme harcamalar\u0131 da \u00fcst \u00fcste ikinci y\u0131l 40 milyar dolar\u0131n \u00fczerinde ger\u00e7ekle\u015fti. Ball\u2019un analizine g\u00f6re \u00c7in hari\u00e7 tutuldu\u011funda ve kendi yay\u0131n platformuna sahip geli\u015ftiriciler d\u0131\u015far\u0131da b\u0131rak\u0131ld\u0131\u011f\u0131nda, 2025\u2019te faaliyet k\u00e2r marjlar\u0131 pandemi \u00f6ncesinin dahi \u201c\u00e7ok alt\u0131nda\u201d kald\u0131. T\u00fcketici harcamalar\u0131 2019\u2019a k\u0131yasla y\u00fczde 40 artm\u0131\u015f olsa da, toplam faaliyet k\u00e2r\u0131 2019 seviyesinin gerisine d\u00fc\u015ft\u00fc. <\/figure>\n

Sekt\u00f6rdeki en k\u0131r\u0131lgan alan ise finansman taraf\u0131. \u00d6zel yat\u0131r\u0131m\u0131n y\u00fczde 55 oran\u0131nda d\u00fc\u015fmesi, \u00f6zellikle ba\u011f\u0131ms\u0131z ve orta \u00f6l\u00e7ekli st\u00fcdyolar \u00fczerinde ciddi bask\u0131 olu\u015fturuyor. Bu finansman daralmas\u0131n\u0131n bir di\u011fer sonucu ise d\u0131\u015f kaynak kullan\u0131m\u0131n\u0131n artmas\u0131. Rapora g\u00f6re st\u00fcdyolar, m\u00fcmk\u00fcn olan alanlarda geli\u015ftirme s\u00fcre\u00e7lerini d\u0131\u015far\u0131ya devrederek i\u00e7 maliyetleri d\u00fc\u015f\u00fcrmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n

2025\u2019te sekt\u00f6rde i\u015ften \u00e7\u0131karmalar da devam etti ancak 2024\u2019e k\u0131yasla y\u00fczde 40 daha az ger\u00e7ekle\u015fti. Y\u0131l boyunca yakla\u015f\u0131k 9.200 ki\u015fi i\u015fini kaybetti. 2024\u2019te bu say\u0131 15.650 idi. 2022\u2019de 8.500, 2023\u2019te 10.500 ki\u015fiyle birlikte d\u00f6rt y\u0131ll\u0131k toplam i\u015f kayb\u0131 44 bin seviyesine ula\u015ft\u0131.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/kuresel-oyun-pazari-2025-te-195-6-milyar-dolara-ulasti–202300<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Oyun sekt\u00f6r\u00fcne ili\u015fkin en kapsaml\u0131 analizlerden biri olarak kabul edilen \u201cState of Video Gaming 2026\u201d raporu 2025 y\u0131l\u0131na dair \u00e7arp\u0131c\u0131 bir tablo ortaya koydu. Matthew Ball taraf\u0131ndan haz\u0131rlanan \u00e7al\u0131\u015fmaya g\u00f6re k\u00fcresel video oyun yaz\u0131l\u0131m gelirleri …<\/p>\n","protected":false},"author":1,"featured_media":121758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3503,828,635,250,335],"class_list":["post-121757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-gelirleri","tag-harcama","tag-konsol","tag-oyun","tag-taraf"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=121757"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121757\/revisions"}],"predecessor-version":[{"id":121762,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/121757\/revisions\/121762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/121758"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=121757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=121757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=121757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}