{"id":56058,"date":"2024-06-24T06:36:09","date_gmt":"2024-06-24T06:36:09","guid":{"rendered":"https:\/\/ekamu.net\/?p=56058"},"modified":"2024-06-24T06:36:09","modified_gmt":"2024-06-24T06:36:09","slug":"otomotivde-yilin-ikinci-yarisi-kampanya-donemi-olacak","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/06\/24\/otomotivde-yilin-ikinci-yarisi-kampanya-donemi-olacak\/","title":{"rendered":"&#8220;Otomotivde y\u0131l\u0131n ikinci yar\u0131s\u0131 kampanya d\u00f6nemi olacak&#8221;"},"content":{"rendered":"<div>\n<p>Cardata\u2019n\u0131n Genel M\u00fcd\u00fcr\u00fc H\u00fcsamettin Yal\u00e7\u0131n, T\u00fcrkiye otomotiv pazar\u0131n\u0131n 2024&#8217;te y\u00fczde 30-35 daralmayaca\u011f\u0131n\u0131, 1 milyon adedi a\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcnde bulundu.<\/p>\n<p>Y\u0131l\u0131n ilk 5 ayl\u0131k d\u00f6neminde 480 bin adet seviyesinden kapanan s\u0131f\u0131r kilometre otomotiv sat\u0131\u015flar\u0131n\u0131n Haziran ay\u0131yla birlikte 600 bin adet seviyesine \u00e7\u0131kaca\u011f\u0131n\u0131 s\u00f6yleyen H\u00fcsamettin Yal\u00e7\u0131n, \u201cHaziran ay\u0131nda pazar\u0131n bayram tatiline ra\u011fmen 100-120 bin adet seviyesinde kapanaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz&#8221; dedi.<\/p>\n<p>Sene ba\u015f\u0131ndan beri devam eden kampanyalar\u0131n \u00f6zellikle Haziran ay\u0131nda \u00e7ok daha iddial\u0131 bir boyuta \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Yal\u00e7\u0131n Haziran ay\u0131nda sat\u0131lan her d\u00f6rt ara\u00e7tan birinin indirime girdi\u011fini belirtti.<\/p>\n<\/div>\n<div>\n<p>Yal\u00e7\u0131n ikinci el pazar\u0131n\u0131n da y\u0131l\u0131 yakla\u015f\u0131k 5 milyon adetle kapataca\u011f\u0131n\u0131 belirtti.<\/p>\n<p>2024\u2019\u00fcn ikinci yar\u0131s\u0131n\u0131n yo\u011funlukla s\u0131f\u0131r kilometre ara\u00e7lar i\u00e7in kampanyalar d\u00f6nemi olaca\u011f\u0131n\u0131 vurgulayan H\u00fcsamettin Yal\u00e7\u0131n, \u201c\u0130\u00e7 pazarda d\u00fc\u015f\u00fc\u015fe ge\u00e7en yerli pay\u0131 ve T\u00fcrkiye&#8217;ye yat\u0131r\u0131m\u0131n te\u015fvik edilmesi hedeflenerek yap\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanan ek vergi karar\u0131 bug\u00fcne kadar Avrupal\u0131 rakiplerine g\u00f6re daha d\u00fc\u015f\u00fck fiyattan ara\u00e7 satan \u00c7inli markalar\u0131n fiyatlar\u0131n\u0131n y\u00fckselmesine sebep olacak. \u00c7inli markalar, fiyat stratejileriyle di\u011fer markalar\u0131n da fiyatlar\u0131n\u0131 bask\u0131l\u0131yordu. Fakat bu sefer Avrupal\u0131 markalar da fiyat art\u0131racak; rekabette fiyat, sat\u0131\u015f gibi stratejiler ve dinamikler de\u011fi\u015fecek. B\u00fcy\u00fck ve sa\u011flam \u00c7inli markalar bu d\u00fczenleme sebebiyle T\u00fcrkiye\u2019den \u00e7\u0131kmazlar; farkl\u0131 sat\u0131\u015f, pazarlama ve fiyat stratejileri deneyeceklerdir\u201d diye konu\u015ftu.<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">Bloomberg HT<\/span><\/p>\n<p><span style=\"display: block; width: 343.125px; color: rgb(55, 58, 60); font-size: 14px; background-color: rgb(255, 249, 236);\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cardata Genel M\u00fcd\u00fcr\u00fc H\u00fcsamettin Yal\u00e7\u0131n, 2024&#8217;te T\u00fcrkiye otomotiv pazar\u0131n\u0131n y\u00fczde 30-35 daralmayaca\u011f\u0131n\u0131, sat\u0131\u015f adedinin 1 milyonu a\u015faca\u011f\u0131n\u0131 belirtti. Yal\u00e7\u0131n, y\u0131l\u0131n ikinci yar\u0131s\u0131n\u0131n s\u0131f\u0131r ara\u00e7larda kampanya d\u00f6nemi olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"author":1,"featured_media":56059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[116,2321,2322],"class_list":["post-56058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-fiyat","tag-markalar","tag-yalcin"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/56058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=56058"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/56058\/revisions"}],"predecessor-version":[{"id":56060,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/56058\/revisions\/56060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/56059"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=56058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=56058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=56058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}