{"id":59121,"date":"2024-07-10T23:48:04","date_gmt":"2024-07-10T23:48:04","guid":{"rendered":"https:\/\/ekamu.net\/?p=59121"},"modified":"2024-07-10T23:48:04","modified_gmt":"2024-07-10T23:48:04","slug":"ab-instagram-ve-facebookun-sahibi-metaya-dev-bir-ceza-kesebilir","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/07\/10\/ab-instagram-ve-facebookun-sahibi-metaya-dev-bir-ceza-kesebilir\/","title":{"rendered":"AB, Instagram ve Facebook\u2019un sahibi Meta\u2019ya dev bir ceza kesebilir"},"content":{"rendered":"

<\/span> Meta<\/strong>, tart\u0131\u015fmal\u0131 reklam modeli nedeniyle Avrupa’n\u0131n yeni dijital rekabet kurallar\u0131n\u0131 ihlal etmekle su\u00e7lan\u0131yor. Avrupa Komisyon<\/strong>\u2019u Instagram ve Facebook\u2019un sahibi Meta’ya “\u00f6de ya da<\/strong> onay ver”<\/strong> reklam modelinin Dijital Piyasalar Yasas\u0131 (DMA) ile uyumlu olmad\u0131\u011f\u0131 y\u00f6n\u00fcndeki \u00f6n bulgular\u0131n\u0131 bildirdi. Meta, uyum s\u00fcrecini i\u015fletmemesi durumunda y\u00fckl\u00fc miktarda para<\/strong> cezas\u0131yla<\/strong> kar\u015f\u0131la\u015facak. <\/figure>\n

Meta\u2019n\u0131n ba\u015f\u0131 Avrupa ile dertte<\/b><\/p>\n

Ge\u00e7en y\u0131l\u0131n sonlar\u0131nda Meta, Avrupal\u0131 Facebook ve Instagram kullan\u0131c\u0131lar\u0131n\u0131n reklams\u0131z s\u00fcr\u00fcmler i\u00e7in ayda 12,99 \u20ac<\/strong>‘ya (14 $) kadar \u00f6deme yapmalar\u0131na olanak tan\u0131yan “Reklams\u0131z Abonelik”<\/strong> adl\u0131 bir hizmet ba\u015flatm\u0131\u015ft\u0131. Bu abonelik teklifini kabul etmeyenler ise mevcut ki\u015fiselle\u015ftirilmi\u015f reklamlar i\u00e7eren \u00fccretsiz s\u00fcr\u00fcmleri kullanmaya devam ediyor.<\/p>\n

Avrupa Komisyonu ise bu ikili se\u00e7imin kullan\u0131c\u0131lar\u0131 ki\u015fisel verilerinin kullan\u0131lmas\u0131na r\u0131za g\u00f6stermeye zorlad\u0131\u011f\u0131n\u0131 ve onlara Meta’n\u0131n sosyal a\u011flar\u0131n\u0131n daha az ki\u015fiselle\u015ftirilmi\u015f ancak e\u015fde\u011fer bir versiyonunu sunmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Komisyon\u2019un ilk bulgular\u0131 do\u011frulan\u0131rsa Meta, Dijital Piyasalar Yasas\u0131 uyar\u0131nca k\u00fcresel y\u0131ll\u0131k gelirinin y\u00fczde 10’una<\/strong> e\u015fde\u011fer bir para cezas\u0131na \u00e7arpt\u0131rabilir. 2023 y\u0131l\u0131 finansal sonu\u00e7lara g\u00f6re bu ceza, Meta i\u00e7in 13,5 milyar dolar<\/strong> anlam\u0131na geliyor.<\/p>\n

AB, dev \u015firketleri dize getiriyor<\/b><\/p>\n

<\/span> Dijital Piyasalar Yasas\u0131<\/strong> ge\u00e7ti\u011fimiz Mart <\/strong>ay\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015f ve hemen akabinde\u00a0Apple, Google ve Meta i\u00e7in soru\u015fturmalar a\u00e7\u0131lm\u0131\u015ft\u0131. Yasa kapsam\u0131ndaki ilk d\u00fczenleyici ad\u0131m\u00a0Apple<\/strong> i\u00e7in at\u0131ld\u0131. Apple, uygulama geli\u015ftiricilerinin t\u00fcketicileri daha ucuz hizmetlere serbest\u00e7e y\u00f6nlendirmesini engelleyerek DMA’y\u0131 ihlal etmekle su\u00e7land\u0131. \u015eimdi ise s\u0131rada Meta bulunuyor. Komisyon ayr\u0131ca Google<\/strong>‘\u0131n ana \u015firketi Alphabet<\/strong>‘i de yeni yasa kapsam\u0131nda soru\u015fturuyor. <\/figure>\n

Komisyon, Meta\u2019ya \u00fccret \u00f6demeyi gerektirmeyen e\u015fde\u011fer bir alternatif<\/strong> olu\u015fturma \u00e7a\u011fr\u0131s\u0131nda bulunuyor. Meta’n\u0131n bir \u00e7\u00f6z\u00fcm sunmas\u0131 veya Komisyon\u2019un soru\u015fturmay\u0131 tamamlay\u0131p nihai karar\u0131n\u0131 vermesi i\u00e7in Mart 2025\u2019e kadar<\/strong> s\u00fcresi bulunuyor. \u00d6te yandan Meta, “Reklams\u0131z abonelik, Avrupa’daki en y\u00fcksek mahkemenin talimat\u0131n\u0131 takip etmekte ve DMA ile uyumlu hareket etmektedir<\/strong>. Bu soru\u015fturmay\u0131 sona erdirmek i\u00e7in Avrupa Komisyonu ile daha yap\u0131c\u0131 bir diyalog kurmay\u0131 d\u00f6rt g\u00f6zle bekliyoruz<\/em>” dedi.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/ab-instagram-ve-facebook-un-sahibi-meta-ya-dev-ceza-kesebilir–179028<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Meta, tart\u0131\u015fmal\u0131 reklam modeli nedeniyle Avrupa’n\u0131n yeni dijital rekabet kurallar\u0131n\u0131 ihlal etmekle su\u00e7lan\u0131yor. Avrupa Komisyon\u2019u Instagram ve Facebook\u2019un sahibi Meta’ya “\u00f6de ya da onay ver” reklam modelinin Dijital Piyasalar Yasas\u0131 (DMA) ile …<\/p>\n","protected":false},"author":1,"featured_media":59122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1278,2357,276,1804],"class_list":["post-59121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-avrupa","tag-komisyon","tag-meta","tag-reklam"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/59121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=59121"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/59121\/revisions"}],"predecessor-version":[{"id":59125,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/59121\/revisions\/59125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/59122"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=59121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=59121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=59121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}