{"id":61873,"date":"2024-07-16T10:48:05","date_gmt":"2024-07-16T10:48:05","guid":{"rendered":"https:\/\/ekamu.net\/?p=61873"},"modified":"2024-07-16T10:48:05","modified_gmt":"2024-07-16T10:48:05","slug":"avrupa-mobil-pazarinda-dengeler-degisiyor-apple-yukselirken-samsung-dususe-gecti","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/07\/16\/avrupa-mobil-pazarinda-dengeler-degisiyor-apple-yukselirken-samsung-dususe-gecti\/","title":{"rendered":"Avrupa mobil pazar\u0131nda dengeler de\u011fi\u015fiyor: Apple y\u00fckselirken Samsung d\u00fc\u015f\u00fc\u015fe ge\u00e7ti"},"content":{"rendered":"

<\/span> G\u00fcney Koreli dev Samsung<\/strong>, ak\u0131ll\u0131 telefon pazar\u0131na uzun s\u00fcredir hakim olmaya devam ediyor. \u00d6zellikle Huawei<\/strong> yasa\u011f\u0131ndan sonra dokunulmaz gibi g\u00f6r\u00fcnen bu pazar hakimiyeti etkisini kaybetmeye ba\u015flad\u0131. Son zamanlarda yap\u0131lan bir analiz, Avrupa ak\u0131ll\u0131 telefon<\/strong> pazar\u0131nda b\u00fcy\u00fck bir de\u011fi\u015fim oldu\u011funu g\u00f6steriyor. <\/figure>\n

Apple ve Samsung’un 2010-2023 aras\u0131 Avrupa mobil cihaz pazar pay\u0131 verileri payla\u015f\u0131ld\u0131<\/b><\/p>\n

Stocklytics.com’un\u00a0bulgular\u0131na g\u00f6re, Apple<\/strong> Avrupa pazar pay\u0131nda y\u00fczde 39’luk<\/strong> bir b\u00fcy\u00fcme g\u00f6r\u00fcrken Samsung y\u00fczde 10<\/strong> d\u00fc\u015ft\u00fc. Stocklytics’in bu y\u00fczdesel analizi 2019’dan 2023’e kadar olan 5 y\u0131ll\u0131k bir s\u00fcreyi kaps\u0131yor.<\/p>\n

Sitenin finans analisti Edith Reads<\/strong>,\u00a0“Samsung bask\u0131n bir g\u00fc\u00e7 olmaya devam etse de Apple’\u0131n \u00fcst\u00fcn kullan\u0131c\u0131 deneyimi sunma ve sa\u011flam veri korumas\u0131 sa\u011flama konusundaki vurgusu 2019’dan bu yana<\/strong> t\u00fcketiciler nezdinde giderek daha fazla yank\u0131 bulmaya ba\u015flad\u0131” dedi.<\/p>\n

2019’da Samsung, y\u00fczde 34,4<\/strong> ile Avrupa ak\u0131ll\u0131 telefon pazar pay\u0131n\u0131n \u00e7ok \u00f6n\u00fcndeydi.\u00a0Apple\u00a0ise yaln\u0131zca y\u00fczde 26,5’te kald\u0131. Ancak y\u0131llar ge\u00e7tik\u00e7e i\u015fler de\u011fi\u015fti. 2023’\u00fcn sonunda tablo Apple’\u0131n<\/strong> lehine d\u00f6nd\u00fc. Yukar\u0131daki veriler Apple’\u0131n Avrupa pazar pay\u0131nda dikkate de\u011fer bir b\u00fcy\u00fcme g\u00f6steriyor.<\/p>\n

Bu b\u00fcy\u00fcme birka\u00e7 Apple \u00fcr\u00fcn\u00fc taraf\u0131ndan destekleniyor. Bu t\u00fcr \u00fcr\u00fcnlerin tipik bir \u00f6rne\u011fi iPhone 15 serisi<\/strong>,geli\u015fmi\u015f \u00fcr\u00fcn ve hizmet ekosistemi olarak kabul edilebilir. Avrupa pazar\u0131n\u0131n geli\u015fmi\u015f kamera, 5G entegrasyonu ve Apple’\u0131n sa\u011flam gizlilik \u00f6zellikleri gibi yeni Apple \u00f6zelliklerini ve hizmetlerini benimsedi\u011fi a\u00e7\u0131k\u00e7a ortada.<\/p>\n

<\/span> <\/figure>\n<\/p>\n

Apple’\u0131n b\u00fcy\u00fcmesine ra\u011fmen, Samsung’un pazar pay\u0131n\u0131 yaln\u0131zca Apple’a kaybetti\u011fi tam olarak kan\u0131tlanamaz \u00e7\u00fcnk\u00fc Android pazar\u0131nda daha fazla rakip var. Google Pixel<\/strong>, Xiaomi<\/strong>, Oppo<\/strong> ve di\u011ferleri gibi \u015firketler Avrupa ak\u0131ll\u0131 telefon pazar\u0131n\u0131n ve genel olarak d\u00fcnyan\u0131n ciddi rakipleri haline geldi.<\/p>\n

Samsung’un Avrupa’daki pazarlamas\u0131 da ele\u015ftirilerle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. De\u011fi\u015fen t\u00fcketici tercihleri \u200b\u200bve beklentileriyle uyu\u015fmad\u0131.\u00a0Samsung,\u00a0\u00e7evresel ve veri gizlili\u011fi endi\u015felerini ele almaya \u00e7al\u0131\u015ft\u0131. Ancak bu \u00e7abalar Samsung’a b\u00fcy\u00fck bir rekabet avantaj\u0131 sa\u011flamad\u0131. Buna kar\u015f\u0131l\u0131k, Apple birle\u015fik mesajla\u015fmas\u0131 ve proaktif s\u00fcrd\u00fcr\u00fclebilirlik kampanyalar\u0131yla ba\u015far\u0131l\u0131 oldu.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/avrupa-mobil-pazarinda-apple-yukselirken-samsung-dususe-gecti–179452<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcney Koreli dev Samsung, ak\u0131ll\u0131 telefon pazar\u0131na uzun s\u00fcredir hakim olmaya devam ediyor. \u00d6zellikle Huawei yasa\u011f\u0131ndan sonra dokunulmaz gibi g\u00f6r\u00fcnen bu pazar hakimiyeti etkisini kaybetmeye ba\u015flad\u0131. Son zamanlarda yap\u0131lan bir analiz, Avrupa ak\u0131ll\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":61874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[140,1278,85,3001,298],"class_list":["post-61873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-apple","tag-avrupa","tag-pazar","tag-pazar-payi","tag-samsung"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/61873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=61873"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/61873\/revisions"}],"predecessor-version":[{"id":61877,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/61873\/revisions\/61877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/61874"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=61873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=61873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=61873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}