{"id":73534,"date":"2024-08-26T15:24:06","date_gmt":"2024-08-26T15:24:06","guid":{"rendered":"https:\/\/ekamu.net\/?p=73534"},"modified":"2024-08-26T15:24:06","modified_gmt":"2024-08-26T15:24:06","slug":"influencer-reklamlarini-yapay-zeka-tespit-etti-ticaret-bakanligi-ceza-kesti","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/08\/26\/influencer-reklamlarini-yapay-zeka-tespit-etti-ticaret-bakanligi-ceza-kesti\/","title":{"rendered":"“Influencer” reklamlar\u0131n\u0131 yapay zeka tespit etti, Ticaret Bakanl\u0131\u011f\u0131 ceza kesti"},"content":{"rendered":"

<\/span> Ticaret Bakanl\u0131\u011f\u0131<\/strong>, sosyal medya \u00fczerinden yap\u0131lan influencer<\/strong> reklamlar\u0131n\u0131 s\u0131k\u0131 bir denetim alt\u0131na ald\u0131. Ge\u00e7ti\u011fimiz y\u0131l 5, 2024’\u00fcn ilk yar\u0131s\u0131nda ise 11 influencera toplamda 6 milyon 388 bin 802 lira<\/strong> idari para cezas\u0131 uyguland\u0131. Ticaret Bakanl\u0131\u011f\u0131’na ba\u011fl\u0131 Reklam Kurulu, bu alandaki denetimlerini art\u0131rarak t\u00fcketicilerin haklar\u0131n\u0131 koruma yolunda \u00f6nemli ad\u0131mlar att\u0131. <\/figure>\n

Sosyal medya etkileyicilerinin (influencer) faaliyetlerini denetlemek amac\u0131yla Mart 2022’de ba\u015flat\u0131lan “Sosyal Medya Reklamlar\u0131n\u0131n Yapay Zeka ile Taranmas\u0131 Projesi<\/strong>“, reklam i\u00e7eriklerinin mevzuata uygunlu\u011funu sa\u011flamak ad\u0131na kritik bir rol \u00fcstleniyor. Bu proje sayesinde, influencerlar\u0131n reklam oldu\u011funu a\u00e7\u0131k\u00e7a belirtmedi\u011fi payla\u015f\u0131mlar\u0131n oran\u0131 y\u00fczde 57’den y\u00fczde 11’e<\/strong> d\u00fc\u015ft\u00fc.<\/p>\n

\u00d6rt\u00fcl\u00fc reklam yapanlar yak\u0131n takipte<\/b><\/p>\n

Reklam Kurulu’nun analizleri, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n reklamlar\u0131n fark\u0131ndal\u0131\u011f\u0131 konusunda daha bilin\u00e7li hale gelmesiyle, bu konudaki \u015fikayetlerin ve ba\u015fvurular\u0131n art\u0131\u015f g\u00f6sterdi\u011fini ortaya koyuyor. Uzmanlar taraf\u0131ndan incelenen \u015fikayetler, ba\u015fvuru \u015fartlar\u0131na uygun g\u00f6r\u00fcld\u00fc\u011f\u00fcnde de\u011ferlendirmeye al\u0131n\u0131yor ve gerekli durumlarda idari yapt\u0131r\u0131mlar uygulan\u0131yor.<\/p>\n

2024 y\u0131l\u0131n\u0131n ilk alt\u0131 ay\u0131nda 39 sosyal medya hesab\u0131na durdurma cezas\u0131, 11 hesaba ise durdurma ve idari para cezas\u0131 verildi. Reklamlar\u0131n mevzuata ayk\u0131r\u0131l\u0131\u011f\u0131, takip\u00e7i say\u0131s\u0131, payla\u015f\u0131mlar\u0131n etkisi ve elde edilen ekonomik kazan\u00e7 gibi unsurlar g\u00f6z \u00f6n\u00fcnde bulundurularak cezalar belirlendi. Bu cezalar, influencerlar\u0131n haks\u0131z ve yan\u0131lt\u0131c\u0131<\/strong> reklamlar<\/strong> yapmalar\u0131n\u0131 engellemeyi ama\u00e7l\u0131yor.<\/p>\n

Ge\u00e7en y\u0131l i\u00e7in mevzuata ayk\u0131r\u0131 reklam yapan bir influencer hakk\u0131nda uygulanan idari para cezas\u0131 347 bin 128 lira iken bu tutar enflasyon etkisiyle 2024’te 550 bin 59 liraya y\u00fckseldi. 2023’te toplam 77 sosyal medya hesab\u0131na idari yapt\u0131r\u0131m uygulan\u0131rken bu rakam 2024’\u00fcn ilk yar\u0131s\u0131nda 50’ye ula\u015ft\u0131.<\/p>\n

Ayr\u0131ca bir markan\u0131n reklam\u0131n\u0131n \u00f6rt\u00fcl\u00fc \u015fekilde yap\u0131ld\u0131\u011f\u0131 ya da sa\u011fl\u0131k beyan\u0131 i\u00e7eren ifadelerin olmas\u0131, klinik, hastane, doktor gibi sa\u011fl\u0131k hizmetlerine y\u00f6nlendirmesi, reklam\u0131 yasak \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131, kozmetik \u00fcr\u00fcn tan\u0131m\u0131n\u0131 a\u015fan ifadelerin kullan\u0131lmas\u0131, takviye edici g\u0131da reklam\u0131nda mevzuata ayk\u0131r\u0131 ifadelerin yer almas\u0131 gibi gerek\u00e7elerle de baz\u0131 influencerlara idari yapt\u0131r\u0131m uygulanmas\u0131na karar verildi.<\/p>\n\n

<\/span><\/p>\n

Kaynak :\u00a0https:\/\/www.donanimhaber.com\/influencer-reklamlarina-6-milyon-tl-den-fazla-ceza-kesildi–181173<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, sosyal medya \u00fczerinden yap\u0131lan influencer reklamlar\u0131n\u0131 s\u0131k\u0131 bir denetim alt\u0131na ald\u0131. Ge\u00e7ti\u011fimiz y\u0131l 5, 2024’\u00fcn ilk yar\u0131s\u0131nda ise 11 influencera toplamda 6 milyon 388 bin 802 lira idari para cezas\u0131 uyguland\u0131. Ticaret Bakanl\u0131\u011f\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":73535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2496,4158,1804,1697],"class_list":["post-73534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-idari","tag-influencer","tag-reklam","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/73534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=73534"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/73534\/revisions"}],"predecessor-version":[{"id":73537,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/73534\/revisions\/73537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/73535"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=73534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=73534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=73534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}