{"id":77950,"date":"2024-09-21T07:36:07","date_gmt":"2024-09-21T07:36:07","guid":{"rendered":"https:\/\/ekamu.net\/?p=77950"},"modified":"2024-09-21T07:36:07","modified_gmt":"2024-09-21T07:36:07","slug":"arzum-ifa-2024-berlin-fuari-ile-hedef-yurt-disi-pazarlarda-adimlarini-saglamlastiriyor","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/09\/21\/arzum-ifa-2024-berlin-fuari-ile-hedef-yurt-disi-pazarlarda-adimlarini-saglamlastiriyor\/","title":{"rendered":"Arzum, IFA 2024 Berlin Fuar\u0131 ile hedef yurt d\u0131\u015f\u0131 pazarlarda ad\u0131mlar\u0131n\u0131 sa\u011flamla\u015ft\u0131r\u0131yor"},"content":{"rendered":"

<\/span> Globaldeki ayak izini b\u00fcy\u00fctmek amac\u0131yla yurt d\u0131\u015f\u0131 faaliyetlerini s\u00fcrd\u00fcren Arzum, bu y\u0131l 6-10 Eyl\u00fcl tarihleri aras\u0131nda Almanya Berlin\u2019de d\u00fczenlenen IFA 2024<\/strong> fuar\u0131na kat\u0131ld\u0131. Bu y\u0131l ile birlikte fuara alt\u0131nc\u0131 kez kat\u0131lan Arzum, g\u00fcncel \u00fcr\u00fcnlerini sergiledi\u011fi geni\u015f stand\u0131 ile dikkatleri \u00fczerine \u00e7ekti. Arzum OKKA markas\u0131n\u0131n 10. y\u0131l\u0131nda, markan\u0131n T\u00fcrk kahvesindeki uzmanl\u0131\u011f\u0131n\u0131 espressoya da ta\u015f\u0131d\u0131\u011f\u0131 Arzum OKKA Espresso Serisi<\/strong> stand\u0131n ilgi oda\u011f\u0131 oldu. Bunun yan\u0131nda \u00c7ok Fonksiyonlu Ak\u0131ll\u0131 Mutfak Robotu Thermogusto<\/strong> ve ki\u015fisel bak\u0131m kategorisinin en yenisi Revolution Serisi\u2019nin<\/strong> de bulundu\u011fu 17 yeni \u00fcr\u00fcn<\/strong> de fuar kat\u0131l\u0131mc\u0131lar\u0131n\u0131n be\u011fenisine sunuldu. <\/figure>\n

Arzum, farkl\u0131 \u00fcr\u00fcn kategorilerinde kullan\u0131c\u0131 deneyimi ya\u015fatmak amac\u0131yla stantlar\u0131n\u0131 her kategori \u00f6zelinde ayr\u0131 ayr\u0131 kurgulad\u0131. IFA Berlin 2024<\/strong> kat\u0131l\u0131mc\u0131lar\u0131, inovasyon ve teknolojisiyle \u00f6ne \u00e7\u0131kan toplamda 75 \u00fcr\u00fcn\u00fc<\/strong> ilk elden deneme f\u0131rsat\u0131 bulurken, Arzum stand\u0131nda farkl\u0131 ikramlar\u0131n yer ald\u0131\u011f\u0131, \u00fcr\u00fcnlerle ger\u00e7ekle\u015ftirilen e\u015fsiz deneyimlerin de par\u00e7as\u0131 oldu. Arzum OKKA Espresso Serisi ve T\u00fcrk kahvesi makinesi \u00fcr\u00fcnleri ile kat\u0131l\u0131mc\u0131lara farkl\u0131 \u00e7e\u015fitlerde kahve ikram\u0131nda bulundu. Arzum Kurumsal Mutfak \u015eefi Murat \u00c7akmak\u2019\u0131n, \u00e7ok fonksiyonlu ak\u0131ll\u0131 mutfak robotu Arzum Thermogusto ile haz\u0131rlad\u0131\u011f\u0131 falafel, Girit ezme ve ball\u0131 muzlu yer f\u0131st\u0131kl\u0131 smoothie gibi \u00f6zel tariflerin de yer ald\u0131\u011f\u0131 men\u00fcler ikram edildi. Mutfak kategorisinde Arzum Shake\u2019N Take Ki\u015fisel Blender Ailesi<\/strong> dikkat \u00e7eken \u00fcr\u00fcnler aras\u0131nda yer al\u0131rken, sa\u00e7 bak\u0131m stand\u0131nda ise BLDC motor teknolojisini de b\u00fcnyesinde bar\u0131nd\u0131ran Revolution Serisi kat\u0131l\u0131mc\u0131lar\u0131n be\u011fenisi toplad\u0131.\u00a0<\/p>\n

Arzum Y\u00f6netim Kurulu Ba\u015fkan\u0131 T. Murat Kolba\u015f\u0131<\/strong>, \u201cArzum olarak yurt d\u0131\u015f\u0131 pazarlarda ayak izimizi b\u00fcy\u00fctmek, mevcut pazarlardaki konumumuzu g\u00fc\u00e7lendirmek ad\u0131na yat\u0131r\u0131m ve faaliyetlerimizi durmaks\u0131z\u0131n s\u00fcrd\u00fcr\u00fcyoruz. IFA bu anlamda bizim i\u00e7in son derece \u00f6nemli bir fuar. Avrupa\u2019n\u0131n en kapsaml\u0131 teknoloji g\u00f6sterisi olan ve bu y\u0131l 100. y\u0131l\u0131n\u0131 kutlayan fuara biz de Arzum\u2019un 57 y\u0131ll\u0131k sekt\u00f6r ve 6 y\u0131ll\u0131k IFA tecr\u00fcbesine yak\u0131\u015f\u0131r bir kat\u0131l\u0131mla ad\u0131m\u0131z\u0131 yazd\u0131rmak istedik. Her kategori \u00f6zelinde kurgulad\u0131\u011f\u0131m\u0131z stantlar\u0131m\u0131z ile fuar kat\u0131l\u0131mc\u0131lar\u0131n\u0131 ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131 Arzum deneyiminin i\u00e7ine dahil ettik.\u00a0<\/p>\n

Arzum OKKA\u2019n\u0131n lansman\u0131ndan bug\u00fcne ge\u00e7en 10 y\u0131lda, OKKA T\u00fcrk kahvesi makineleri<\/strong> ile T\u00fcrk kahvesini o kadar b\u00fct\u00fcnle\u015ftirdik ki, Arzum OKKA t\u00fcm d\u00fcnyada bilinen ve binlerce hanede kendine yer edinen bir marka konumunu ald\u0131.<\/p>\n

Bizler de s\u0131n\u0131rlar\u0131n\u0131 her g\u00fcn b\u00fcy\u00fcten markam\u0131z Arzum OKKA alt\u0131nda t\u00fcm kahve \u00e7e\u015fitlerini sahiplendi\u011fimiz yeni bir \u00fcr\u00fcn serisi yaratmak istedik. Bu \u00fcr\u00fcn serisi ile kullan\u0131c\u0131lar\u0131m\u0131za uzun y\u0131llard\u0131r ya\u015fatt\u0131\u011f\u0131m\u0131z kahve keyfini bir ad\u0131m ileriye ta\u015f\u0131may\u0131 ama\u00e7l\u0131yoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n

T. Murat Kolba\u015f\u0131 s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131: \u201cIFA\u2019n\u0131n bizim i\u00e7in bir di\u011fer \u00f6nemi de yurt d\u0131\u015f\u0131 pazarlardaki potansiyelimizi art\u0131rmak. Arzum olarak stratejik \u00f6ncelikli \u00fclkelerde g\u00fc\u00e7l\u00fc bir varl\u0131k olu\u015fturmay\u0131 hedefliyoruz. \u00a0IFA\u2019da sergiledi\u011fimiz inovatif yeni \u00fcr\u00fcnlerimizin ve ger\u00e7ekle\u015ftirdi\u011fimiz i\u015f birli\u011fi g\u00f6r\u00fc\u015fmelerimizin faydalar\u0131n\u0131 sat\u0131\u015f olarak yak\u0131n gelecekte g\u00f6rece\u011fimize inan\u0131yoruz. \u00a0Hen\u00fcz Arzum ve Arzum OKKA markas\u0131 ile giri\u015f yapmad\u0131\u011f\u0131m\u0131z hedef yurt d\u0131\u015f\u0131 pazarlar i\u00e7in giri\u015f stratejilerini belirliyor, global bir marka olma yolunda emin ad\u0131mlarla ilerliyoruz. IFA Berlin de Arzum ve Arzum OKKA markalar\u0131 ile hedef yurt d\u0131\u015f\u0131 pazarlara giri\u015f stratejimizde \u00f6nemli bir yer ediniyor. IFA\u2019n\u0131n, yurt d\u0131\u015f\u0131 sat\u0131\u015f hacmi ve varl\u0131k g\u00f6sterdi\u011fimiz \u00fclke say\u0131m\u0131z\u0131 art\u0131rmaya odakland\u0131\u011f\u0131m\u0131z 2024 y\u0131l\u0131 hedeflerimize son derece \u00f6nemli katk\u0131lar\u0131 olaca\u011f\u0131na inan\u0131yoruz.\u201d\u00a0
\u00a0<\/p>\n\n

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Kaynak :\u00a0https:\/\/www.donanimhaber.com\/arzum-ifa-2024-fuari-ile-yurt-disindaki-adimlarini-saglamlastirdi–181804<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Globaldeki ayak izini b\u00fcy\u00fctmek amac\u0131yla yurt d\u0131\u015f\u0131 faaliyetlerini s\u00fcrd\u00fcren Arzum, bu y\u0131l 6-10 Eyl\u00fcl tarihleri aras\u0131nda Almanya Berlin\u2019de d\u00fczenlenen IFA 2024 fuar\u0131na kat\u0131ld\u0131. Bu y\u0131l ile birlikte fuara alt\u0131nc\u0131 kez kat\u0131lan Arzum, g\u00fcncel \u00fcr\u00fcnlerini …<\/p>\n","protected":false},"author":1,"featured_media":77951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4498,4499,4018,389,112],"class_list":["post-77950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-arzum","tag-ifa","tag-kahve","tag-marka","tag-urun"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/77950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=77950"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/77950\/revisions"}],"predecessor-version":[{"id":77953,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/77950\/revisions\/77953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/77951"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=77950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=77950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=77950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}