{"id":85971,"date":"2024-10-14T06:24:06","date_gmt":"2024-10-14T06:24:06","guid":{"rendered":"https:\/\/ekamu.net\/?p=85971"},"modified":"2024-10-14T06:24:06","modified_gmt":"2024-10-14T06:24:06","slug":"ticaret-bakanligindan-204-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2024\/10\/14\/ticaret-bakanligindan-204-milyon-lira-ceza\/","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131&#8217;ndan 204 milyon lira ceza"},"content":{"rendered":"<div>\n<p>Ticaret Bakanl\u0131\u011f\u0131, 10 Ekim 2024 tarihi itibariyle bu y\u0131l 1542 aldat\u0131c\u0131 reklama eri\u015fim s\u0131n\u0131rlamas\u0131 ve 204 milyon TL ceza uygulamas\u0131 yap\u0131ld\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n<p>Bakanl\u0131k taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu taraf\u0131ndan 8 Ekim 2024 tarihinde ger\u00e7ekle\u015ftirilen 350 say\u0131l\u0131 toplant\u0131da, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalar\u0131n incelendi\u011fi belirtildi.<\/p>\n<p>Kurul\u2019un bu ayki g\u00fcndeminde t\u00fcketicilerin al\u0131\u015fveri\u015f tercihlerinin belirlenmesinde son derece etkili olan reklamlar ve ticari uygulamalara ili\u015fkin karara ba\u011flanan 202 adet dosyadan 185\u2019i mevzuata ayk\u0131r\u0131 bulundu\u011fu ve s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 16.865.937-TL idari para cezas\u0131n\u0131n uygulanmas\u0131na karar verildi\u011fi a\u00e7\u0131kland\u0131. Ayr\u0131ca internet ortam\u0131nda ger\u00e7ekle\u015ftirilen yasaya ayk\u0131r\u0131 reklamlara ili\u015fkin 71 adet dosyada eri\u015fimin engellenmesine karar verildi\u011fi kaydedildi.<\/p>\n<\/div>\n<div>\n<p>Bakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamaya \u015f\u00f6yle devam edildi:<\/p>\n<p>B\u00f6ylelikle, y\u0131l\u0131n ilk on ay\u0131nda Kurul taraf\u0131ndan toplam 1.542 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015f olup aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 1.358 adet dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra toplam 204.322.410-TL idari para cezas\u0131 uygulanmas\u0131na karar verilmi\u015ftir.<\/p>\n<p>\u0130lgili mevzuat\u0131 gere\u011fi her ne surette olursa olsun alkoll\u00fc i\u00e7kilerin ve \u00fcretici firmalar\u0131n reklam\u0131n\u0131n yap\u0131lmas\u0131 yasak olmas\u0131na ra\u011fmen son zamanlarda sosyal medya mecralar\u0131ndaki payla\u015f\u0131mlarda ortalama t\u00fcketici nezdinde alkoll\u00fc i\u00e7ki markalar\u0131yla \u00f6zde\u015fle\u015fen ibare, sembol, i\u015faret ve benzeri unsurlara reklam ama\u00e7l\u0131 olarak yer verildi\u011fi tespit edilmi\u015f olup, Reklam Kurulu\u2019nun bu ayki toplant\u0131s\u0131nda s\u00f6z konusu reklamlar hakk\u0131nda idari yapt\u0131r\u0131m uygulanmas\u0131na karar verilmi\u015ftir.\u201d<\/p>\n<\/div>\n<\/p>\n<p><\/p>\n<p>Kaynak :\u00a0<span style=\"background-color: rgb(255, 249, 236); color: rgb(55, 58, 60); font-size: 14px;\">Bloomberg HT<\/span><\/p>\n<p><span style=\"display: block; width: 343.125px; color: rgb(55, 58, 60); font-size: 14px; background-color: rgb(255, 249, 236);\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 &#8220;Bu y\u0131l 1542 aldat\u0131c\u0131 reklama eri\u015fim s\u0131n\u0131rlamas\u0131 ve 204 milyon TL ceza uygulamas\u0131 yap\u0131ld\u0131&#8221; a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"author":1,"featured_media":85972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[203,325,1804,734],"class_list":["post-85971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ceza","tag-karar","tag-reklam","tag-uygulama"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/85971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=85971"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/85971\/revisions"}],"predecessor-version":[{"id":85973,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/85971\/revisions\/85973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/85972"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=85971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=85971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=85971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}