{"id":88748,"date":"2025-05-03T00:36:06","date_gmt":"2025-05-03T00:36:06","guid":{"rendered":"https:\/\/ekamu.net\/?p=88748"},"modified":"2025-05-03T00:36:06","modified_gmt":"2025-05-03T00:36:06","slug":"starbucks-kuresel-satislarinda-ust-uste-3-ceyrekte-de-dustu","status":"publish","type":"post","link":"https:\/\/ekamu.net\/index.php\/2025\/05\/03\/starbucks-kuresel-satislarinda-ust-uste-3-ceyrekte-de-dustu\/","title":{"rendered":"Starbucks k\u00fcresel sat\u0131\u015flar\u0131nda \u00fcst \u00fcste 3. \u00e7eyrekte de d\u00fc\u015ft\u00fc"},"content":{"rendered":"
\n

Mali takviminde 29 Eyl\u00fcl’de sona eren \u00fc\u00e7 ayl\u0131k d\u00f6nemi d\u00f6rd\u00fcnc\u00fc \u00e7eyrek olarak kabul eden kahve zinciri Starbucks, haftaya yay\u0131mlayaca\u011f\u0131 bilan\u00e7osu \u00f6ncesinde \u00f6n finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

Buna g\u00f6re, Starbucks’\u0131n k\u00fcresel kar\u015f\u0131la\u015ft\u0131r\u0131labilir ma\u011faza sat\u0131\u015flar\u0131 s\u00f6z konusu d\u00f6nemde y\u00fczde 7 azald\u0131.<\/p>\n

Starbucks’\u0131n hisse ba\u015f\u0131na k\u00e2r\u0131 ise ge\u00e7en senenin ayn\u0131 d\u00f6nemine oranla y\u00fczde 25 azal\u0131\u015fla 80 sente indi.<\/p>\n

\u015eirketin 2024 mali y\u0131l\u0131 genelindeki k\u00fcresel kar\u015f\u0131la\u015ft\u0131r\u0131labilir ma\u011faza sat\u0131\u015flar\u0131 da y\u00fczde 2 d\u00fc\u015ft\u00fc.<\/p>\n

Starbucks ayr\u0131ca, \u00fcst y\u00f6netici de\u011fi\u015fimi ve \u015firketin mevcut durumunu g\u00f6z \u00f6n\u00fcne alarak, 2025 mali y\u0131l\u0131na dair beklentilerini a\u00e7\u0131klamay\u0131 ask\u0131ya ald\u0131.<\/p>\n<\/div>\n

\n

“Verimlilik \u00e7abalar\u0131 trafikteki d\u00fc\u015f\u00fc\u015f\u00fcn etkisini a\u015fmaya yetmedi”<\/b><\/p>\n

Starbucks’tan yap\u0131lan a\u00e7\u0131klamada, “T\u00fcm mali y\u0131l i\u00e7in beklentilerin alt\u0131nda<\/b> kalan performans, temkinli t\u00fcketici ortam\u0131, hedefli ve h\u0131zland\u0131r\u0131lm\u0131\u015f yat\u0131r\u0131mlar\u0131m\u0131z\u0131n m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 iyile\u015ftirmemesi ve \u00c7in’deki makro ve rekabet\u00e7i ortam\u0131n sonu\u00e7lar\u0131m\u0131z\u0131 daha da bask\u0131lamas\u0131 gibi belirgin trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn bir sonucuydu” ifadesi kullan\u0131ld\u0131.<\/p>\n

A\u00e7\u0131klamada de\u011ferlendirmelerine yer verilen Starbucks Mali \u0130\u015fler Direkt\u00f6r\u00fc (CFO) Rachel Ruggeri, yat\u0131r\u0131mlar\u0131 art\u0131rmalar\u0131na ra\u011fmen, trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn gidi\u015fat\u0131n\u0131 de\u011fi\u015ftiremediklerini kaydetti.<\/p>\n

Verimlilik \u00e7abalar\u0131n\u0131n plana g\u00f6re devam etmesine kar\u015f\u0131n trafikteki d\u00fc\u015f\u00fc\u015f\u00fcn etkisini a\u015fmaya yetmedi\u011fini anlatan Ruggeri, i\u015fletmeyi yeniden canland\u0131rmak i\u00e7in bir plan geli\u015ftirdiklerini ancak bunun zaman alaca\u011f\u0131n\u0131 belirtti.<\/p>\n

Starbucks, \u0130srail boykotundan olumsuz etkilenmi\u015fti<\/b><\/p>\n

\u0130srail’in Gazze’ye y\u00f6nelik sald\u0131r\u0131lar\u0131 nedeniyle protesto ve boykot kampanyalar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalan \u015firketlerden biri olan Starbucks’\u0131n finansal sonu\u00e7lar\u0131, son \u00fc\u00e7 \u00e7eyrekte olumsuz etkilenmi\u015fti.<\/p>\n

Kahve zinciri, ge\u00e7en y\u0131l Ekim-Aral\u0131k d\u00f6neminde, k\u0131smen Orta Do\u011fu’daki ma\u011fazalardaki sat\u0131\u015flar\u0131n olumsuz etkilenmesi nedeniyle y\u0131ll\u0131k sat\u0131\u015f tahminini a\u015fa\u011f\u0131ya \u00e7ekmi\u015fti.<\/p>\n

\u015eirketin geliri, Ocak-Mart d\u00f6neminde y\u00fczde 2 az\u0131l\u0131rken, k\u00fcresel sat\u0131\u015flar\u0131 y\u00fczde 4 azal\u0131\u015fla 2020 sonunda bu yana ilk d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc kaydetmi\u015fti.<\/p>\n

Starbucks, Nisan-Haziran d\u00f6neminde de k\u00fcresel sat\u0131\u015flar\u0131n\u0131n y\u00fczde 3 geriledi\u011fini bildirmi\u015fti.<\/p>\n<\/div>\n<\/p>\n

<\/p>\n

Kaynak :\u00a0Bloomberg HT<\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ABD’li kahve zinciri Starbucks’\u0131n k\u00fcresel sat\u0131\u015flar\u0131, Temmuz-Eyl\u00fcl d\u00f6neminde y\u00fczde 7 azal\u0131rken, \u00fcst \u00fcste 3. \u00e7eyrekte d\u00fc\u015f\u00fc\u015f kaydetti.<\/p>\n","protected":false},"author":1,"featured_media":88749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5300,3821],"class_list":["post-88748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dususun","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/88748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/comments?post=88748"}],"version-history":[{"count":1,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/88748\/revisions"}],"predecessor-version":[{"id":88750,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/posts\/88748\/revisions\/88750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media\/88749"}],"wp:attachment":[{"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/media?parent=88748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/categories?post=88748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekamu.net\/index.php\/wp-json\/wp\/v2\/tags?post=88748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}